Love The Network
Building a New Brand.
Starting from scratch.
Justify Creatives became involved with the Love The Network app project from the beginning. The first steps involved establishing the initial brand with a logo, custom website, Facebook Business Account, Google and Apple Developer Credentials.
With an understanding of the public’s distrust and negative feelings towards online dating, everything from the color scheme, to the copy-write is done with intention. Given the large scope of the project and the Facebook Login feature, Facebook was the best choice for initial market approach to the New England Region. Regional Facebook groups and a Beta Testing Group were created. Blog articles written by fans of the project were published to the website and promoted on social media. As the project grew in popularity, the company’s email list began to grow. Email campaigns were strategically planned, and we were mindful of sending content that added value. Accounts on Instagram, Twitter, Pinterest, Snapchat, and LinkedIn were also created to mirror content and the mission across multiple platforms.
Dating is personal, and all about people. We quickly noticed the positive response from potential customers to this brand’s mission when our messaging reached them on a personal level. Connecting with influencers and local singles to promote the app has helped instill brand loyalty and trust, and getting people involved will be the secret sauce necessary to succeed and compete at an All Star level.
Initial Growth Strategy.
Using a Regional approach to marketing not only worked well for this growing start-up’s funding model, but it also made room for advertising that feels more personal and genuine. Ads of real people on the app performed with the greatest results. Page likes were relatively easy to grow with highly engaging content. Dating on Facebook is a restricted industry, and ads in this sector are also highly competitive as industry leaders have massive spending capabilities. Targeted audiences must be single or unspecified, and either male or female, not both. Our genuine and value-add approach worked well for reaching the consumer, growing the Page Audience to over 6,100 within the first year and within budget. Results were created by publishing blog content to the website, running ads that promoted the blog, boosting well performing posts, promoting local events, and boosting Press Articles. Website visitors and Page Engagers were then re-targeted with Page Like, Lead Gen, or App Conversion Ad Campaigns. We have experienced success with promoting Love The Network on Facebook, and believe it will continue to be a leading source of brand awareness and traffic.
A Digital Voyage.
Love The Network is an in-depth project that requires thorough digital marketing, planned in advance. Now that the App is Live, strategy has shifted in New England from Brand Awareness to App Downloads and Subscriptions. Retargeting is once again an important component to the conversion success. As the company begins to launch an equity crowdfunding raise, we have been working to assist in investor targeted advertising campaigns on several online platforms. A successful raise will initiate Regional and Advertising Platform Expansion for the company. Expansion include a variety of additional strategies, including Tik Tok, YouTube, Internet Radio, Billboards, and more! We look forward to updating this case study as things progress!